Yukon is a Little Bit Metal

Video, Over 30s - Single

2024

Cossette, Quebec/MontrealToronto/Vancouver
w: cossette.com

Agency: Cossette Senior Art Director: Crystal Lee Senior Copywriter: Steve Whittingham Associate Creative Director: Michael Pal Copywriter: Michael Pal Creative Director: Scott Schneider Group Creative Director: John Osborne Business Director: Joy Lucas, Heather Forbes Account Executive: Divya Mann Director, Delivery: Aimee Phillips Producer: Krista McMillan Strategy Director: Max MacBeath Strategist: Amandine Verdier, Tuula Rea Media Agency: Cossette Media Production Company: GBP Creative, Flip 78, Wallop Film Post-Production: Bullen Brothers Client: Travel Yukon

Winning Entry: youtube.com/watch?v=VwSECWkRex4

Yukon winters are pretty hardcore. So to appeal to adventurous travellers, and encourage them to experience all that the territory has to offer, we turned to a genre that's as unapologetically badass as spending your vacation in the Yukon: heavy metal. Instead of creating an expected travel campaign that's easily ignored, we wrote and recorded a full-length, headbanging metal song, helping break through the noise and convince travellers to come experience a once-in-a-lifetime winter vacation.