You’re Richer Than You Think
Video, Over 30s - Single
2024
Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com
Client: Scotiabank Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald Creative Director: Max Bingham, Brendan Scullion, Julie Day-Lebel Art Director: Max Bingham Copywriter: Brendan Scullion Group Strategy Director: Crystal Sales Strategy Director: Daavi Wong Wolfson Senior Broadcast Producer: Shannon Farrell Group Account Director: Jules Sylvestre, Jules Sylvestre Account Director: Catherine Demmer Account Supervisor: Sandra Stainton Head of Broadcast Production: Laura Rioux Director of Broadcast Production: Shelby Spigelman Broadcast Producer: Shannon Farrell, Lauren Sloan, Alex Butt Producer: Katia Dupuy Production Company: Radke Director: Ian Schwartz Director of Photography: Pat Scola Executive Producer: Tony Dimarco Line Producer: Rob Jacklin Editing Facility: Nimiopere Editor: Graham Chisholm Assistant Editor: Parnika Raj, Laura Corredor Post Production Company: Trafik Colourist: Ricky Gausis Executive Producer: Phoebe Torsilieri Finishing Facility: The Vanity VFX Lead: Andrew Farlow VFX Artist: Adam Silcox-Vanwyk, Noah Matikainen, Naveen Srivastava, Michael Medeiros CG: Josh Clifton Executive Producer: Kayla Baxter Audio House: Vapor Music Music Licensing: Vapor Music Creative Director: Ted Rosnick Engineer: Ryan Chalmers Music Supervisor: Telan Wong Media Agency: PHD Media Managing Director, Client Business: Angie Genovese Managing Director, Marketing Science & Strategy:: Matt Devlin Director, Planning: Ellen Pereira Senior Manager, Planning: Felicia Pierskalla Digital Activation Supervisor: Nabarun Dasgupta AV Assistant: Tanmay Bakshi Group Business Lead: Caitlin Bourada Group Account Director: Jules Sylvestre Account Director: Catherine Demmer, Kara Schulz, Aicha Dailo Account Supervisor: Sandra Stainton, Queenie See Head of Brand Narrative: Meredith Montgomery Account Director, PR: Chenda McKissick Client: Aris Bogdaneris, Laura Curtis Ferrera, John Rocco, Katie O'Donovan, Michelle Matsdorf, Doug Johnson, Shefali Vyas
Winning Entry: vimeo.com/900178317
We launched the new platform with a brand spot that reframed our iconic tagline, provoking the viewer to consider that there's more to life than more. In a carefully constructed series of interconnected shots, we see Canadians look with envy to others who seemingly have more than they do. Through this storytelling, we understand that no matter how rich or vibrant or exciting someone's world is – their focus is always elsewhere, looking to the next best thing.