Unpaid is Unfair
Low Budget Video, Any Length - Single
2024
Zulu Alpha Kilo, Toronto, ON
Chief Creative Officer: Zak Mroueh Chief Operating Officer: Tim Gordon Chief Marketing Officer: Christine McNab Creative Director: Vic Bath, Dan Cummings Design Director: Dejan Djuric Associate Creative Director: Andrea Por Art Director: Erin Rodness, Brook Charlinski, Joel Gerrity, Julia Kluga, Samantha Beauchamp Writer: Laura Biggar, Joel Gerrity, Brook Charlinski, Kiana Robson, Nuala Murray, Jamie Galloway Executive Strategy Director: Sean Bell Account Team: Robin Scott, Corina Wilkes, Christina Hill, Abigail Joy Client: National Association of Colleges and Employers, NACE Client: Shawn VanDerziel, Joshua Kahn, Mimi Collins Communications Director: Kelly Flynn Production Company: Zulubot Director: Zak Mroueh Producer: Colleen Allen, Lena Hamady, Tim Lynch Assistant Producer: Amy Groll Executive Producer: Adam Palmer Director of Photography: Adam Griffiths Second Camera: Kyle Chappell Editor: Max Lawlor Online: Felipe Chaparro Colourist: Can Yuksel Audio Engineer: Noah Mroueh Studio Director: James Graham Studio Artist: Mila Lukezich Casting: Mann Actor: Rachel Manson
Winning Entry: youtube.com/watch?v=ClBV_CaOz80
Conceived by real advertising students and championed by The National Association for Colleges and Employers, these films show an intern trying to pay for various goods and services with the spoils of her unpaid internship. Unfortunately, reference letters, swag and boardroom bagels don't pay for life's necessities. Unpaid is unacceptable. (And in case you were wondering, the students who worked on this campaign were paid.)