Ticket to Dream
Video, Over 30s - Single
2024
FCB Canada, Toronto, ON
w: fcbtoronto.com
Ad Agency: FCB Canada Chief Creative Officer: Nancy Crimi-Lamanna Executive Creative Director: Jeremiah McNama Associate Creative Director: Sally Fung, Sara Radovanovich Copywriter: Sara Radovanovich Art Director: Sally Fung Chief Strategy Officer: Shelley Brown SVP, Strategy: Shelagh Hartford VP, Content Lead: Ravi Singh Account Director: Rose Noble Account Executive: Joe Aparna Senior Broadcast Producer: Franca Piacente Agency: FCB Montreal VP, Head of Creative: Sylvain Dufresne Account Director: Erin Brown-Vandecruys Associate Creative Director: Alexandra-Julie Poirier Copywriter: Nicolas Baudry, Pierre-Luc Loranger Broadcast Producer: Anick Rozon Production Company: Scouts Honour Director: Kevin Foley Executive Producer: Simon Dragland Director of Photography: Christopher Lew Service Company: Moonlight SA Post-Production Company: Nimiopere Editor: Graham Chisolm Assistant Editor: Laura Corredor Executive Producer: Paula Hicks, Jenna Edwards Post-Production Company: Alter Ego Colourist: Wade Odlum Executive Producer: Jane Garrah Post-Production Company: Tantrum Post Online Artist: Dominik Bochenski Creative Director: Dominik Bochenski VFX Producer: Rebecca MacKillop CG Lead: Marie Kubo Compositor: Piers Larchet, Dan Ciancone, Davide Di Santo Compositing Assistant: Bala Designer: Hayoung Na Animator: Ale Martins Music/Sound: Pivot Audio Executive Creative Director: Guy Amitai Producer: Neil Devlin Composer: Fleur Han Sound Design: Sarah Neumann Music/Sound: Cult Nation Music Producer: Tanguy Meunier Sound Engineer: Tanguy Meunier Producer: Melissa Hassing Composer: Sam Avant Sound Engineer: Rene-Pierre Guerin Offline Media: Initiative Online Media: AC Media Desk PR Agency: Weber Shadwick Client: Air Canada VP, Brand: Andrew Shibata Sr. Director, Brand Strategy and Content Marketing: John Xydous Sr. Manager, Brand Content Marketing: Annie Couture Manager, Brand Content Marketing: Anda Marciuc Director, Brand Marketing - Quebec and Aeroplan: Martine Boulerice Senior Manager, Sponsorship Marketing: Veronique Poulin Manager, Sponsorship Marketing: Natalie Nitsotolis
Winning Entry: youtu.be/l6CUimsk5-k
"Ticket to Dream" follows two journeys across time: a young couple trying to move to Canada for a brighter future, and a Canadian athlete determined to achieve her Olympic dreams. During creative development, we realized that many Canadian athletes shared a dual-identity that they proudly express as part of their Olympic journey. The two narratives run in parallel before revealing a twist: the athlete is the young couple's daughter, and her dream was made possible through her parents' dream.