Tax Anxiety is a Real Horror

Branded/Sponsored Content, Long - Single

2024

Citizen Relations, Toronto, ON
w: citizenrelations.com

Client: Intuit vs. TurboTax Canada Client: Stefania Mancini, Gah-Yee Won, Rick Heineman, Ashley McMahon, Lauren Thomas, Rachel Kellogg, Ammie Matte, Jennifer Paukman, Tara Tavallaeian Chief Creative Officer: Josh Budd Associate Creative Director: Travis Myers, Jess Richards Account Planner: Lindsay Page Producer: Vanessa Birze, Tania Gaudio Vice President: Josie Haynes Account Team: Katie Skinner, Justine Little-Trent, Meredith Sedgwick

Winning Entry: youtu.be/brrnC0Z3FYk?si=f4g-c7Un5k2ZXaI_

85% of Gen Z experience frightening anxiety when thinking about taxes. Since they're twice as likely to be self-employed, their taxes feel harder. TurboTax has solutions, we just needed to convince them not to face their fears alone. Since 94% of Gen Z say their favourite entertainment is scary, we crafted a 9-minute horror film about taxes that's actually frightening. Bringing their anxiety about taxes to life in a novel, relatable way, and teased the film on screens across the country.