
Talking Drawings
Low Budget Video, Any Length - Single
2024
LG2, Quebec/Montreal/Toronto
w: lg2.com
Creative Director: Geneviève Langlois Copywriter: Guillaume Bergeron Art Director: Mario Pesant, Philippe Leduc, Marc Guilbault Strategic Planning: Lily Barrière Groppi Account Manager: Marie-Ève Despars, Jesse-Jane Stapleton, Adèle Charest-Normandeau Project Management, Production: Emmanuelle Gauthier-Laquerre Agency Producer: Emmanuelle Bérubé Editor: Antoine Hallé 2D and 3D Animation: Antoine Hallé Layout Artist: Frédérick St-Denis Illustrator: Alice, Arthur, Ellie, Romy, Lennon, Léo, Paul, Rose Chief Creative Officer: Marc Fortin, Luc Du Sault, Josh Stein Vice-President, Executive Creative Direction: Marilou Aubin Vice-President Strategy: Sophie-Annick Vallée Vice-President, Account Services: Marie-Christine Cayer Executive Creative Director: Geneviève Langlois Production: La Majeure Engineering: Jacob Gauthier-Robitaille, Olivier Rivard Media Agency: La bande Media Director: Pascale Boulanger Digital Media Director: Frédérick Maheu Media Strategist: Sophie Lemieux Client: Zoo de Granby Sales, Marketing and Communications Director: Hélène Bienvenue Communication and Digital Marketing Advisor: Lysa-Jessica Labelle, Sandrine Laliberté
Winning Entry: youtu.be/ViAWfJCZMTk?si=UYWPzYlHtIpbS8C_
Advertisement using actual children's drawings of animals to remind parents that they might benefit from letting their children see real animals up close. A visit to Granby Zoo won't turn children into professional artists… just more "professional" connoisseurs.