Sorry, Utensils

Video, Over 30s - Single

2024

Courage, Toronto, ON
w: courageinc.com

Ad Agency: Courage Inc. Chief Creative Officer, Founder: Dhaval Bhatt, Joel Holtby Group Account Director: Alex Karayannides Creative Director: Tommy Yong, Matt Miller Partner and President: Niki Sahni Editorial House: Alter Ego Production: Spy Films Executive Producer: Clair Galea Client: KFC

Winning Entry: youtu.be/6Cg7oDV0dMQ?si=Ypw0TQwgUQ1XsKNG

It’s Finger Lickin’ Good. An iconic tagline, and perfect description of how the food is meant to be eaten—with your hands. No utensils needed. Our TV spot showed how we make no apologies for it, except maybe to the knives, forks and spoons that have been left behind.