No Wood, No Good
Video, 16-30s - Single
2024
Cossette, Quebec/MontrealToronto/Vancouver
w: cossette.com
Agency: Cossette Client: Conseil de l’industrie forestière du Québec, Gouvernement du Québec Ad Agency: Cossette Chief Creative Officer: Anne-Claude Chénier Creative Director: Richard Rochette-Villeneuve Copywriter: Sébastien Forge Art Director: Nicolas Baillargeon, Geneviève Renauld, Jasmin Brochu, Marlène Dulude Senior Strategic Planner: Marie Vaillancourt, Rémi Charpentier Vice-President, Business Lead: Zoé Béland Product Director: Pierre-Antoine Lavoie Product Advisor: Louiza Aider Vice-President, Digital Strategy and Technology: Louis-Philippe Mathieu Senior Director, Digital Business Lead: Marie-Michèle Coulombe Digital Creative Director: Seb Tremblay UI Designer: Marlène Dulude Strategy: Gabriel Tremblay UX Designer: Adélaïde Ménard-Tremblay Senior Developer: Jean-Louis Mainguy Team Lead: Jean-Louis Mainguy Front-End Web Developer: Cédric Marcelly, Valentin Py Back-End Web Developer: Jessie Morin Digital Account Services: Alexandra Adénor Printer: Septième Copywriter: Annie Rousseau Production: Vlada ZaitzevPrint Production: Natalie Gadoua Infographic: Eric Verrier Retoucher: Daniel Cartier Digital Production: Mario Lévesque, Annie Turcotte Production House: 00001prod Director: François J. Aros Production: Stéphanie Lord, Michel Boily Post-Production House: Rodeo FX Post-Production: Camille Potvin, Laura Derrey Colour: Benoit Côté Production: Renaud Côté 3D Studio: SHED Production: Catherine Gaucher 3D, Shading/Light/Compositing: Simon-Pierre Légaré Coordinator: Naomi Jeanneteau Designer: Simon Takerkart Painter: Yu-Han Wang 3D Modelling: Mariano Steiner, Olavo Chagas, Jack Malone Texture: Olavo Chagas
Winning Entry: vimeo.com/946975292
Wood is a sustainable and renewable material that, when managed responsibly, can be used in a way that's respectful of the environment. Despite it being an essential material that's far less polluting than other options, the public still seems uncomfortable with the idea of cutting down trees.So, we decided to remind Quebecers of how big a part it plays in their lives and of the forestry industry's commitment to preserving this renewable resource.