I'll Be Home

PSA/Charity Video - Single

2024

One Twenty Three West, Vancouver, BC
w: 123w.ca

Executive Creative Director: Rob Sweetman, Bryan Collins, Mooren (Mo) Bofill, Jeff Harrison Creative Director: Kate Roland Copywriter: Kate Roland Associate Creative Director: Marie Cermakova Art Director: Marie Cermakova VP, Managing Director: Caz Howson Producer: Aliya Tarmo Production Company: Revolver Films Executive Producer: Richard Cureton, Luc Frappier Director: Scott Cudmore Director of Photography: Todd Duym Post-Production Company: School Editing Executive Producer: Tim Simpson, Zhenya Dolzikov Editor: Izzy Ehrlich VFX Studio: Fort York VFX, Armen Bunag VFX Artist: Melissa Vasiliev Audio House: Grayson Music Group Executive Producer: Kelly McCluskey, Sharon Yokoyama Audio Director: Mark Domitric Media Agency: OMD Vancouver Client: BC Children's Hospital Foundation

Winning Entry: vimeo.com/884893479

For the 130,000 kids who visit BC Children's Hospital every year, getting home for the holidays isn't guaranteed. Here, we show the mighty journey these kids are on, taking a classic, somber carol and turning it into a rally cry. This campaign had one purpose: to help BCCHF raise funds for research and treatment, and to get as many sick kids home for the holidays as possible. The hospital saw their biggest online donation day in history with increased donations by 15% on a year-on-year basis.