Heinz Unfakeable

Video, Over 30s - Single

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Client: Kraft Heinz Chief Creative Officer: Mike Dubrick, Aaron Starkman Executive Creative Director: Xavier Blais Associate Creative Director: Jordan Darnbrough, Nick Noh Writer: Jordan Darnbrough Art Director: Nick Noh, Scott Johnson Creative Director: Geoff Baillie, Zachary Bautista Chief Strategy Officer: Sean McDonald Head of Strategy: Julian Morgan Senior Strategist: Emma Bayfield Director of Broadcast: Shelby Spigelman Director of Integrated Content: AJ Merrick Senior Broadcast Producer: Alex Butt Group Business Lead: Adam Ball Group Account Director: Rob Dix Account Supervisor: Rachel Cloth Account Manager: Sharlyn Barahona Photographer: Maya Visnyei Photo Assistant: Keessa Lynch, Will Putz Producer: Nicole Gomez Studio Manager: Kaeli Van Bendegem Production Company: Asymmetric Executive Producer: Evan Landry, Nick Burry Line Producer: Jason Aita Director: Toby Dye Cinematographer: Rico Moran Editing House: Saints Editorial Executive Producer: Emily McKay Editor: Stephen Sora, Mark Paiva Colour/Online: Darling VFX Colorist: Patrick Samaniego VFX Artist: Steve McGregor Executive Producer: Morgan Campbell Audio House: OSO Audio Creative Director: Harry Knazan, Daenen Bramberger Executive Producer: Hannah Graham Producer: Kristine Lippett PR Agency: Zeno Group Head Foodie: Missy Maher EVP, Earned Media: Courtney Pischke Vice President: Alysa Winkler SAS: Jordyn Comitor AS: Veronica Smith Media Agency: Carat USA Associate Director, Planning: Nicole Tarazona Senior Manager, Planning: Micahya Byrd Senior Associate, Planning: Elizabeth Schuler Client: Nina Patel, Megan Lang, Jacqueline Chao, Lizzy Goodman, Navjit Dhillon

Winning Entry: vimeo.com/1008189173/6fb13899bc

Heinz didn't just say it was the highest-quality ketchup, they proved it with a social film that mimicked viral food styling videos. In the video, food stylists revealed their inedible tricks to make food appear perfect for commercials. But they all agreed that one thing doesn't need fakery, Heinz Ketchup.