Heal the Future

PSA/Charity Video - Single

2024

Cossette, Quebec/MontrealToronto/Vancouver
w: cossette.com

Chief Creative Officer: Sabaa Quao VP, Managing Director: Julie Haroutunian Executive Creative Director: Anthony Atkinson Head of Art: Greg Kouts Creative Director: Greg Kouts, Lorne Heller, Justin Luu, Andy Ng Copywriter: Lorne Heller, Kay Benedek Art Director: Justin Luu, Andy Ng Agency Producer: Heather Blom Business Director: Alex Hughes VP, Strategy Director: Geraldine Tixier Senior Strategy Director: McKenzie Taylor Strategist: Liam Black Production Company: Spy Films Colour/Transfer: WGT A&M VFX/Online Facilities: Studio Feather & Wicked Pixels Audio House: Vapor Music Client: SickKids Foundation

Winning Entry: vimeo.com/942343851

SickKids was gearing up to launch their next decade of fundraising towards an even bigger goal of $2B — Precision Child Health (PCH). SickKids had been winning the fight against childhood illness, but the fight was changing — and with PCH, so was SickKids. PCH was a game changer that pushed past the limits of one-size-fits-all medicine to tailored and utmost precise medicine that could change the future course of childhood illness once and for all. SickKids needed to signal this revolutionary shift into a new era of medicine.