Give Life Alberta

PSA/Charity Video - Series

2024

ZGM Modern Marketing Partners, Edmonton, AB
e: hello@zgm.ca
w: zgm.ca

Creative Director: Kurt Beaudoin Art Director: Nicola Pringle Copywriter: John Eresman Account Supervisor: Cheryl Meger Account Director: Roland Ferrer Director: Sophia Smith Producer: Ivy Bregman Production Company: OPC Client: Give Life Alberta, Su-Ling Goh, Holly Budd, Mike Bentley, Salena Kitteringham

Winning Entry: vimeo.com/957191814

Organ donation is an emotionally charged topic. To help make a necessary conversation about consent with loved ones easier, we created a video series that delivered an otherwise serious message in a light and entertaining tone.