Tong Bao Mooncake Packaging

Packaging Design - Series

2025

Louis A. Yau, Vancouver, BC
e: louisyau@my.capilanou.ca
w: louis-yau.com

Program: Bachelor of Design in Visual Communication
School: Capilano University IDEA School of Design

Instructor: Dominique Walker

The goal of this project was to present Chinese culture in a way that feels modern, engaging, and approachable, sparking curiosity for those new to the Mid-Autumn Festival while offering a sense of familiarity for those rediscovering their cultural roots. The packaging tells the legend of Chang'e and Hou Yi, a story often shared during the festival. My approach was to create something meaningful for those who know the story, and a sense of discovery for those encountering it for the first time.