Sunsilk Beauty Pit Stop

Brand Activation Program

2026

Alexandra Aksenova, Aleksandra Tarabrina, Mariia Bogomolova, Roman Elokhin, Aleksandr Ewskyi, Limassol
e: r.elokhin@gmail.com
Program: Conceptual Thinking: How to Win Creative Festivals
School: Mads International

Across Latin America, millions of women ride motorbikes every day, but many avoid wearing helmets because they don't want to ruin their hairstyles. Sunsilk turns that excuse into a service. With Beauty Pit Stop, stylists at gas stations create quick, helmet-proof hairstyles that hold their shape during the ride. Finished with Sunsilk Wondermist, each look survives the helmet—so women no longer have to choose between beauty and safety.

Instructors: Ilya Panfilov, Sviatoslav Kilesso, Arina Avdeeva