Goya Rebrand

Packaging Design - Series

2026

Camilo Parody, Savannah, GA
e: camiloparody@gmail.com
w: camiloparody.com
Program: Graphic Design
School: Savannah College of Art and Design

Goya had lost touch with the people it was built for. The redesign began in the printmaking studio, where real food—primarily corn—was relief printed, scanned, and transformed into a complete packaging system. A colour palette inspired by purple corn, Mexican pottery, and the forests of Colombia and Puerto Rico shaped the visual language. The ingredients became the brand itself: the corn on the label is the corn in the can.

Designer: Camilo Parody