Amulet

Brand Identity Design Program

2025

Christopher Laflamme, Montreal, QC
e: christopher.lafla@gmail.com
w: laflamme.studio

Program: Bachelor in Graphic Design
School: University of Quebec in Montreal

Instructor: Louis Gagnon

This project explores biomimicry by drawing inspiration from the scarab beetle to design a refined and functional glasses case. Named Amulet, it echoes good luck charms found in many cultures, notably Ancient Egypt, where scarabs symbolized protection and rebirth. Made from plexiglass, the box recalls insects preserved in resin. Its magnetic closure reflects natural efficiency, while its minimalist visual identity strikes a balance between elegance and the practical needs of modern packaging.