Tiny Moments of Inspiration

Promotional-Retail Applications - Series

2025

Pascal Brousseau, Montreal, QC
e: pascalbrousseau80@gmail.com
w: pascalbrousseau.ca

Illustrator: Pascal Brousseau Ad Agency: Cossette Art Director: Philippe Leblanc Copywriter: François-Julien Rainville Digital Artist: Mathieu Lévesque Creative Director: Alexandre Jutras Client: SAQ

To celebrate each season creatively, the SAQ designed inspiring posters for its 410 stores across Quebec. Each visual highlights seasonal products—ready-to-drink (spring), white wine (summer), red wine (autumn), and spirits (winter). The posters feature miniature scenes of landscapes and seasonal activities, illustrated to form the silhouettes of the featured bottles and cans.