KFC Fire Breathers | Drum

Photo Manipulation - Single

2025

Courage, Toronto, ON

Ad Agency: Courage Inc. Partner, President: Niki Sahni Founder, Chief Creative Officer: Dhaval Bhatt, Joel Holtby Partner, Chief Strategy Officer: Tom Kenny Associate Creative Director: Tommy Yong, Matt Miller Senior Strategist: Lyndsey Westfall Group Account Director: Alex Karayannides Account Director: Kyron Sobers Account Supervisor: Nick Lepp Account Executive: Zoe Fetsis Executive Producer: Clair Galea Senior Integrated Producer: Raquel Mullen Client: KFC Chief Marketing Officer: Katherine Bond Debecki Director, Marketing: Azim Akhtar Marketing Manager: Laura Mallozzi Production: Brad Pickard Media: Wavemaker

KFC Hot Wings are properly hot. Like we're talking, mouth-on-fire hot. So, to show Canada how the fried chicken flats and drums are igniting taste buds, we rolled out an OOH campaign that featured KFC customers as fire breathers. Each ad captured a KFC customer spitting fire mere seconds after taking their first bite of a Hot Wing. Using CGI, we created three unique flames for the OOH boards, with each fire breath resembling the shape of a spicy KFC hot wing the customers had just devoured.