Don't Let Hunger Lurk - McDonald's

Advertising Photography - Single

2025

Philippe Richelet, Montreal, QC
t: 514-347-2400
e: philippe@shootstudio.ca
w: shootstudio.ca

Client: McDonald's Ad Agency: Cossette Creative Director: Marc-André Vigneault Copywriter: Raphaël Côté Art Director: Marc-Antoine Vallée Photographer: Philippe Richelet Agency Producer: Septième Producer: Shoot Studio

On Halloween night, terror takes hold. It races through the streets, hunting its next victim. A vampire? A zombie? No – the very real fear of running out of fries. This year, McDonald's drew inspiration from this feeling to create an unforgettable campaign. Because nothing is scarier than being followed home by hunger.