Passe au niveau supérieur/CNDF
Animation-Short - Single
2025
Imédia, Quebec, QC
w: firmecreative.com
Creative Director: Simon Veilleux Art Director: Marie-Joelle Lemire, Claudie Déry Motion & 3D Artist: Espace Offside Copywriter: Cédric Genest, Zani Boillat Project Director: Jennifer Audy Project Coordinator: Vincent Francoeur-Lévesque
The CNDF, a higher education institution, provides quality guidance with a campaign deployed across various digital and traditional media. A character, whose neck stretches absurdly, symbolizes growth and the expansion of abilities through the education offered. This concept, aligned with the slogan Move to a higher level, accompanies the student all the way to their diploma, celebrating their success and perfectly illustrating the brand's message.