L'heure est brave | These are Brave Times

Cause-Related Illustration - Series

2025

CARTIER & Sébastien Thibault | Anna Goodson Illustration Agency, Montreal, QC
w: agencecartier.com agoodson.com

Ad Agency: CARTIER Illustration Agency: Anna Goodson Illustration Agency Creative Director: Charlotte Ratel, Daniel Beaumont Illustrator: Sébastien Thibault Copywriter: Guillaume Denault, Misha Solomon Designer: Mélanie Beauchamp-Boulay Account Service: Daphnée Lortie Client: Université de Montréal - Carole Féré, Nora Charifi, Eliane Char-Ledoux

To launch the largest fundraising campaign in the history of the Université de Montréal, a series of illustrations was created. Evoking great challenges and the need for immediate action, the campaign never descended into the melodramatic. The imagery incorporated the same sense of intelligent playfulness as the campaign signature: L'heure est brave (These are Brave Times).