Big in Japan

Craft Illustration - Series

2020

Zulu Alpha Kilo
t: 416-777-9858
w: zulualphakilo.com

SingleCut, the rock ‘n’ roll-inspired NYC craft brewery was launching a new beer in Japan – a nation big on rock, gaming and QR codes. We created four unique labels featuring QR codes made of visual clues of popular rock songs, turning each label into a game of Name That Tune. Scanning the code would launch the song on Spotify – revealing the answer.

Winner: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Design Director: Ryan Booth
Art Director: Kevin Sato
Writer: Vinay Parmar
Account Team: Erin McManus
Creative Tech Director: Martin Szomolanyi
Planning Team: Spencer MacEachern, Stephanie Gyles
Agency Producer: Houng Ngui, Teresa Bayley
Client: SingleCut Beersmiths, Rich Buceta
Illustrator: Ty Dale, Kevin Sato
Studio Director: Greg Heptinstall
Production Artist: Anna Harju, Brandon Dyson, Ashleigh O’Brien
Animator: Andrew Martin