Windows Break

B2B Print - Series

2025

Courage, Toronto, ON
w: courageinc.com

On July 19, 2024 the world experienced the biggest IT outage in history. In minutes, millions of Windows users saw the same thing - the blue screen of death. With devices around the world on a break, the brand synonymous with breaks—KitKat—turned a moment of global frustration into a timely reminder to Have a break.

Founder, Chief Creative Officer: Dhaval Bhatt, Joel Holtby
Partner, President: Niki Sahni
Partner, Chief Strategy Officer: Tom Kenny
Creative Director: Hemal Dhanjee, Steve Ierullo
Writer: Hemal Dhanjee, Kushal Lalvani
Art Director: Steve Ierullo
Group Account Director: Alex Karayannides
Account Director: Sacha Alleyne
Account Supervisor: Niharika Chadha
Account Executive: Jordan McConnell
Senior Strategist: Lyndsey Westfall
Editor and Motion Graphics: Marcus Barrie
EP: Clair Galea
Junior Producer: Sunaina Arora
Post Producer: Sunaina Arora
Client: KitKat, Nestlé
Senior VP, CMO: Tracey Cooke
Marketing Leader, Everyday Confectionary: Riona Coller
Senior Marketing Manager: Aseem Gulati
Marketing Manager: Zeeshan Quereshi
Assistant Marketing Manager: Danielle Weiss
Animation: Alter Ego
Motion Designer: Ian Flaig
Producer: Bobbi Dedman
Media Partner: Thrive Media