Where Hope Lives

PSA/Charity Advertising - Single

2025

The Local Collective, Toronto, ON
e: Hi@thelocalcollective.com
w: thelocalcollective.com

Where Hope Lives is a board game that helps families talk about disability and difference at the kitchen table. From childhood, we are taught not to stare, but that lesson often turns into looking away, leaving kids with medical complexity invisible. Parents want to raise inclusive children but don't always know how. This game makes it easier, turning silence into conversation and invisibility into understanding.

Ad Agency: The Local Collective
Client: Safehaven Toronto
Chief Creative Officer: Matt Litzinger
President: Kaitlin Doherty
Executive Creative Director, Design: Omar Morson
Account Director: Vallerie Traitses
Copywriter: Tori Bradbrook
Art Director: Siobhan Skene
Account Executive: Shea McNeely
Illustrator: Kathleen Fu
PR Agency: Heads & Tales
Media Agency: M&K Media