We're All Fucked

Copywriting for Video or Sound - Single

2025

ONE23WEST, Vancouver, BC
w: one23west.ca

A.I. is getting scarier every day. It’s taking jobs, spreading misinformation and now 71% of British Columbians say they're worried about falling victim to A.I. fraud. They’re thinking what we’re all thinking — that we’re all fucked. Our strategy was simple: use music’s unique ability to tap into the zeitgeist in an attention-grabbing way to let folks know that they’re not all fucked, because the BC Securities Commission is here to help them spot and avoid A.I. investment scams.

Ad Agency: ONE23WEST
Client: BC Securities Commission
Chief Creative Officer: Rob Sweetman, Bryan Collins, Mooren (Mo) Bofill
Creative Director: Ryan Semeniuk, Kyle Waye, David Casey
Agency Producer: Ryan Scott
VP, Managing Director: Jaime Nilsson
Account Director: Samantha Faloon
Group Account Director: Maurine Cardoso
Director of Digital: Sasha Abrams
Web Developer: Matthew Pierce, Nicole Farley
Strategy Director: Jared Gill
Production Company: MJZ, Radke Films
Executive Producer: Scott Mackenzie, Tony DiMarco, Max Yates
Line Producer: Gill Gardner
Director: Steve Ayson
Director of Photography: Tico Poulakakis
Editing Company: Cycle Media
Editor: Matthew Griffiths
Online Editor: Rob Doucet
Colourist: Sam Gilling
Visual Effects: The Embassy
President: Winston Helgason
Head of Studio: Steve Woo
VFX Supervisor: Paul Copeland
Compositing Supervisor: Alexey Alekhin
Producer: Danielle Kinsey
Associate Producer: Pushkar Atre
Rigging: Rafael Nunez
Lookdev: Gueschem Degni
Tracking: Wes Lee, Gueschem Degni
Animator: Wes Lee, Daniel Madina
Lighting: Gueschem Degni
Compositor: Alexander Reid, Allan Morel
Music Supervision: Walker
Music Producer: Danielle Soury
Composer: Sean McVerry
Sound Designer: Ignacio Zas
Senior Executive Producer: Stephanie Pigott
Managing Director: Sara Matarazzo
Business Affairs: Deanna Romine

Winning Entry: avoidaiscams.investright.org