Wäsche of the Wild

Brand Activation Campaign

2025

Zulu Alpha Kilo, Vancouver, BC
t: 416-777-9858
e: awards@zulualphakilo.com
w: zulualphakilo.com

Germans love road trips and wilderness adventures. This makes northern British Columbia the perfect tourist destination for this market. Car washes are a beloved ritual in Germany, where washing your car at home is illegal because of environmental concerns. So we turned a Hamburg car wash into our media channel, transforming its mechanical space through 3D projections and advanced sensory technology. The world's first immersive car wash for the world's most immersive road trip.

Ad Agency: Zulu Alpha Kilo
Chief Creative Officer: Tim Gordon
Executive Creative Director: Dean Lee
Creative Director: Dan Cummings, Vic Bath
Copywriter: Dan Cummings, Tilden Lincoln
Art Director: Vic Bath, Lizzie Cox
Account Team: David Tremblay, Lauren Hutton
Chief Strategy Officer: Heather Segal
Executive Strategy Director: Erica Shalinsky
Executive Director, Comms Planning & Technology: Sean Bell
Client: Destination BC – Maya Lange, Karla Grenon, Elisa Tang, Julia Zhang, Raman Deol, Martin Walter
Media Agency: Wasserman, Noise
Producer: Teresa Bayley, Andrew Sekine
Studio Artist: Jenny McCracken
Production Company: Unit9
Creative Director: Sam Cannon
Technical Director: James Medcraft
Technical A/V Partner: Urban Screen
Production Design: Silly Berlin
Unit9 Line Producer: Magnus Augustin
Managing EP: Mindy Lubert
Production Lead: Sarah Barson