The TD Super Portfolio

Experiential/Digital Engagement - Single

2025

Leo, Toronto, ON
w: leotoronto.com

We turned Super Bowl ads into investment opportunities with the TD Super Portfolio, a virtual portfolio linking big-game brands to their stocks, encouraging customers to think of TD Easy Trade™ every time they saw the brands they love. Don't just watch the ads, invest in them.

Chief Creative Officer: Angus Tucker
Creative Director: Noah Feferman
Associate Creative Director: Robin Soukvilay, Evan Wallis
Senior Art Director: Danielle Zablocki
Senior Copywriter: London Choi
President: Ben Tarr
Chief Strategy Officer: Tahir Ahmad
Managing Director: Natasha Dagenais
EVP, Portfolio Lead: Rachel Poad
VP, Account Director: Rebecca Hickman
Account Director: Krzysztof Iwanicki, Paulami Mehta
SVP, Group Strategy Director: Ryan Roberts
Strategy Director: Zaid Khan
Senior Producer: Kaitlyn Balmer
VP, Post and Print Production: Gord Cathmoir
Senior Retoucher: Jon Krogh
Editor: Peter Guzda
Audio House: Pirate Sound
Media Agency: Unison Media, MSL Canada
Account Director, Media Planning: Nicolle Williams
Associate Director, Media Planning: Christina Pereira
Senior Planner, Media Planning: Raghav Budhraja
Vice President: Sarah Burns
Account Manager: Liam Oldershaw
Media Relations Strategist: Aly Tsourounis
Client: TD Bank
Senior Vice President, Chief Marketing Officer, Canada: Maja Neable
VP, Wealth Marketing: Michael Letsche
VP, Brand Marketing: Michael Armstrong
AVP, TD Direct Investing Marketing: Ryan Kalsi
AVP, Brand Marketing: Sarah Green
Senior Manager, Brand Marketing: Brad Buset
Marketing Manager, TD Direct Investing Marketing: Mary Jane Ardron
Senior Manager, TD Direct Investing Marketing: Bhavin Lad
Senior Manager, Corporate and Public Affairs: Natasha Ferrari

Winning Entry: vimeo.com/1110296307/82c17a1e6a