The Sizzle Board

Out-of-Home - Single

2025

No Fixed Address, Toronto, ON
e: awards@nofixedaddressinc.com

Sizzling bacon and rain sound exactly the same. Trust us it's true. So we thought maybe rain could create the sizzle of Greenfield Natural Meat CO. bacon in a billboard? So we tried it. It worked. Introducing: The Sizzle Board, the first billboard with sound design by Mother Nature. Using a programmatic buy that only ran the billboard when it rained, we took delicious video of Greenfield bacon and made mouths water by letting the rains from above create the sizzle. Mmmmm.

Ad Agency: No Fixed Address
Chief Creative Officer: Alexis Bronstorph, Kelsey Horne
Executive Creative Director: Jamie Marcovitch
President: Priyanka Goswami
Associate Creative Director: Anton Mwewa
Art Director: Anton Mwewa
Senior Writer: Hayley McOstritch
Art Director: Angela Vuong
Designer: Meriç Karabulut
VP, Media: Amanda Chapman
Media Director: Fernanda Cunha
Media Buyer: Kate Ukolova
Group Account Director: Shawne Elnicki
Account Supervisor: Sarah Loo
Project Manager: Sydney Bokser
VP, Integrated Production: Cherie O’Connor
Integrated Producer: Nina Buis
Content Creator: Devante Mowatt
VP, Strategy: Brittany Dow
Strategist: Michael Vassos, Nicole Mason
Photographer: Ethan Andrews, Jared Mason
Client: Greenfield Natural Meat Co.
VP, Brand and Marketing: D’Arcy Finley
Brand Marketing Director: Amanda Chan Brand Marketing Director: Amanda Chan
Brand Marketing Manager: Neil Thakore
Brand Marketing Advisor: Lauren Stone