The Showdown

Entire Advertising Campaign

2025

Cossette, Toronto, ON
w: cossette.com

Tapping into McDonald's iconic sports heritage, The Showdown reimagined a classic rivalry for a new generation using the tone, pacing, and restraint of modern sports cinema. Starring two of hockey's biggest names, the film embraced their chemistry and real-life rivalry instead of relying on dialogue. Tension and escalation drove the story. Every frame was built to entertain, not sell. The game was packed with easter eggs: chirps, trivia, trickshots and throwbacks that only true fans would catch.

Executive Creative Director: Andrew Chisholm, Jason Hill
Social, Creative Director: Darya Klymenko
Creative Director: Matt Moore
Copywriter: Zeina Samaha
Designer: Luisa Bojaca, Angel Chun, Uche Obi, Brook Scott
Producer: Lindsay Hann
Producer, Social: Lilly Nesbit
VP, Strategy: Dan Cameron
Strategy Director: Nicole Stanhope
Sr. Digital Strategist: Nicole Vasarevic
VP, Managing Director: Bryden McDonald
Group Business Director: Carly Syme, Wendy Doan
Account Supervisor: Santana Symeonides
Account Executive: Madison LeBlanc
Chief Creative Officer: Driscoll Reid
Chief Strategy Officer, Cossette (Ontario & West): Sub Nijjar
Packaging Agency: HAVI
Production House: Circle Production
Offline: Nimiopere Film Editorial
Audio House: Beacon Street Studios
Colour: Royal Muster
Finishing: Feather
Media Agency: OMD
PR Agency: Weber Shandwick
Client: McDonald's Canada