The Planet’s Scariest Bouquet

PSA/Charity Advertising - Single

2024

Zulu Alpha Kilo, Toronto, ON
w: zulualphakilo.com

Flowers often express love, sympathy, or gratitude, but this bouquet symbolizes climate inaction. "The Planet's Scariest Bouquet" features crafted recreations of flowers now thriving in Antarctica due to climate change, created for COP28, the world’s largest climate conference. Global leaders received digital versions on social media, and Environmental Leadership Canada delivered the actual bouquet to activists and leaders at COP28, reaching policymakers worldwide.

Creative Chairman: Zak Mroueh
Chief Creative Officer: Zak Mroueh, Tim Gordon
Associate Creative Director: Ivan Mallqui, Michael Romaniuk, Marco Buchar, Greg Kieltyka
Art Director: Ivan Mallqui, Michael Romaniuk
Writer: Marco Buchar, Greg Kieltyka
Account Team: Patti Ann Cochren
Chief Strategy Officer: Heather Segal
Strategy Director: Meredith Ferguson
Client: Environmental Leadership Canada
Client: Beata Rasitsan, Skw'akw'as Sunshine Lillian
PR Team: Kelly Flynn, Katie Hull
Production House: Zulubot
Director of Photography: Can Yuksel
PA/Camera Assist: Noah Mroueh
Producer: Colleen Allen, Amy Groll
Post-Production: Zulubot
Editor: Erin Brazeau
Colour/Online: Felipe Chaparro
Music/Sound: Agosto Music & Sound Craft
Music Director: Claudia Incio
Music Producer: Jose Campos
Sound Designer: Charly García