The Eyes

PSA/Charity Advertising - Single

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Heavy vehicles have huge blind spots that pedestrians and cyclists aren't always aware of. The SAAQ decided to keep road users informed and entertained by putting a huge interactive screen on a truck parked on the side of the road.

Ad Agency: LG2
Client: Société de l’assurance automobile du Québec
Production House: Nova Film
Post-Production House: Nova Film
Sound Production: Circonflex
Media Agency: Touché!
Chief Creative Officer: Luc Du Sault, Nicolas Baldovini, Josh Stein
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Executive Creative Director: Nicolas Boisvert
Creative Director: Luc Du Sault
Copywriter: Alexis Cadieux
Art Director: Jean-Simon Charland
Client Services: Alexandra Laverdière, Camille Savard, Laurence-Olivier Paquet
Strategic Planning: Charlotte Arsenault
Agency Producer: Claudine St-Pierre
Graphic Production: Olivia Lapierre-Fortin, Marie-Ève Roussy
Producer: Samuel Petitclerc, Jason Rancourt
Director: David Poulin
Director of Photography: Alex Nolet
Production Coordinator: Émilie Auclair
Editor: Louis-Philippe Gagné
Colourist: Éric Denis