The Count
Ideation - Single
2025
FCB Canada, Toronto, ON
w: fcbtoronto.com
To mark their 150-year anniversary, SickKids launched The Count, an emotional film that focuses on the only gift that really matters, a child's next birthday. For patients at SickKids, making it from one birthday to the next isn't a given. It's a fight. Day by day, week by week, month by month, patients, families, and the hospital fight forward. Featuring 23 real SickKids patients, the spot is an emotional call-to-action to join that fight.
Chief Creative Officer: Nancy Crimi-Lamanna
EVP, Global Creative Partner: Danilo Boer
Executive Creative Director: Andrew MacPhee
Associate Creative Director: Jacob Pacey, Brendan McMullen
VP, Strategy Director: Shelagh Hartford
Copywriter: Jacob Pacey, Reena Feldman
Art Director: Brendan McMullen, Erika Jee
Chief Strategy Officer: Shelley Brown
EVP, General Manager: Tracy Little
Group Account Director: Rose Noble
Account Supervisor: Sophie Seidelin
Head of Corporate Communications and Reputation: Tim Welsh
Associate Director, Global Communications & Content: Emilie Sharp
VP, Broadcast Production: Sarah Michener
Senior Broadcast Producer: Tess Waisglass
Production Company: Iconoclast
Director: We Are From LA, Clément Durou
Executive Producer: Charles Marie Anthonioz, Ian Webb, Farrah Khaled, Hayley Taylor, Alejandra Alarcon
Production Service Company: Merchant
Producer: Maryna Petrenko, Victor Medina, Ramya Shankar
Director of Photography: Shady Hanna
HOP: Colin Walker
PM: Craig Watson
1st AD: Bruno Louza
2nd AD: Bronson Allen
Coordinator: Peter Widdrington
Location Manager: Chas Hay
1st AC: Adrian Muir
2nd AC: Susan Liu
VTR: Manny Rego
DIT: Kristian Wood
Sound: Kevin MacKenzie, Josh Van Drumel
Script Supervisor: Shawna Edward
Gaffer: Nate Monk
2nd Electric: Kay Grospe
Electric: Tenzir Woeser, Keegan Garland, Kristoff Gallimore
Package Driver: Myles Cartier
Key Grip: Cliff Ramnauth
2nd Grip: Paul Naghten
Grip: Jordan Johnson, Lee Smith, Oscar Weinstein
Production Designer: Daria Savic
Buyer: Nicole Hutchinson
Props: Allen Pavela
Stylist: Tania Martins
Wordrobe Assist: Anne McKay
Hair & Makeup Artist: Christine Kohut, Neil Silverman
Editing Company: Work Editorial
Editor, Longform: Neil Smith
Cutting Assistant, Longform: Fatos Marishta
Editor, :60 and :30: Fatos Marishta
Head of Production: Chirs Delarenal
Managing Director: Erica Thompson
Sound Company: Soundtree Music
Music Composed & Produced by: Peter Raeburn, Luis Almau
Additional Music Production: Luke Fabian, John Mourounas, Maddie Stephenson
Sounds Design & Mix: Jack Patterson
Additional Sound Design & Mix: Henning Knoepfel
CCO: Peter Raeburn
Senior Producer: Neil Athale
MD: Jay James
VFX Company: ARC Creative
ECD: Gavin Wellsman
EP: Catherine M. Fischer, Alexandra Lubrano
Shoot Supervisor: Jeff Lopez
2D Lead: Antoine Douadi
CG Lead: Ajit Menon, Rafael Ghencev
FX: Rui Huang, Wensen Liang, Jordan Gestring
CG Lighting: Steve Eisenmann, Eva Kuehlmann
Compositing: Sean Loughran, Yoon-Sun Bae, Claudio Gonzalez
Matte Painter: Charles Lee, Roger Hom
Concept Artist: Roger Hom
Matchmove Supervisor: Sergio Villegas
Colour Company: ARC Creative
Sr Colourist: Mikey Pehanich
Colour Assist: Amonnie Nicolas
Colour Assistant: Nick Yelesin
Production Coordinator: Alex Ponce
Casting: Powerhouse Casting
Client: SickKids Foundation
Chief Marketing Officer: Heather Clark
VP, Head of Brand, Content & Communications: Kate Torrance
Director, Brand Marketing Management: Roy Gruia
Director, Public Relations & Communications: Sandra Chiovitti
Associate Director, Brand Marketing: Jessica Myers
Associate Director, Brand Strategy, Governance & Production: Tina Tieu-Lafrance
Associate Director, Public Relations: Tania Kwong
Manager, Integrated Brand Marketing: Joanna Yu
Manager, Brand Strategy, Governance & Production: Anne Hernandez
Coordinator, Brand Strategy, Governance & Production: Melody Zhang
Manager, Public Relations & Stakeholder Relations:: Taylor Huff
Associate, Community Stakeholder Relations: Kylie White
Coordinator, Community Stakeholder Relations: Dymond Phillip