Text Peanut 1,300 Times

Promotional Collateral - Series

2025

Leo, Toronto, ON
w: leotoronto.com

To show Canadians just how many peanuts are in a jar of Jif, we asked them to text PEANUT 1,300 times. It became Jif Canada's most successful social campaign—proving one strong proof point can turn a brand into something worth going nuts over.

Chief Creative Officer: Steve Persico
Executive Creative Director: Kohl Forsberg
Senior Art Director: Francin Cruz, Danielle Zablocki
Copywriter: Steven Seltzer
Senior Copywriter: London Choi
SVP, Group Strategy Director: Ryan Roberts
Executive Producer: Emma Du Boisson, Janice Rebelo
Account Director: Krzysztof Iwanicki
Account Supervisor: Bianca La Penna
President: Ben Tarr
Managing Director: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
Production Company: Leo Productions, The Pub Produtions
VP, Post and Print Production: Gord Cathmoir
Post Producer: Emily Ryder
Senior Developer, Editor & Animation: Dan Purdy
Motion Graphic Designer: Wing Chan
Audio Producer: Madelyn Jones
Audio Engineer: Jason Donkersgoed
Media Agency: Spark Foundry
SVP Media Planning: Paul Hewitt
Group Account Director: Elesia Stewart
Senior Media Planner: Varun Pillai, Penny Pensotes
Media Planner: Mackenzie Leszczynski
Social Specialist: Serhii Mordak
Client: Smucker Foods of Canada Corp.
VP Marketing: Adam Zitney
Marketing Director: Leah Milne, Charles Fung
Senior Manager, Integrated Media & Intelligence: Sarah Brown
Assistant Brand Manager: Helya Nematkhah

Winning Entry: vimeo.com/1083615591/3eb47c19c7