Smack for Heinz

Experiential/Digital Engagement - Single

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Some restaurants refuse to serve Heinz Ketchup. But as 150 years of Heinz bottle smacking have shown, people will go to lengths to get the ketchup they love. So we built a smackable board that dispenses Heinz, and put it outside every restaurant that refuses to serve Heinz Ketchup.

Chief Creative Officer: Mike Dubrick, Aaron Starkman
Executive Creative Director: Xavier Blais
Creative Director: Geoff Baillie, Zachary Bautista
Writer: Geoff Baillie
Art Director: Zachary Bautista, Jaclyn McConnell
Chief Strategy Officer: Sean McDonald
Strategist: Julian Morgan, Emma Bayfield
Director of Integrated Content: AJ Merrick, Todd Harrison
Director of Broadcast Production: Shelby Spigelman
Producer: Terri Winter, Kyle Hicks, Tricia Lapidario
Digital Designer: Alex Fleming
Production Company: Mt Vernon Entertainment
Executive Producer: Ken Franchi
Line Producer: Ken Franchi
Post Production Company: R+D Productions
Editor: Leigh O’Neill, Thais Maranho
Colourist: Hardave Grewal
Online/Motion Graphics: Hardave Grewal
Sound Engineer: Aaron McCourt, James Findlay
Post Production Supervisor: Shannon Ing
Production Company: FUZE Reps
Photographer: Adrian Armstrong
Studio Artist: Todd Bennett, Carl DeVouge, Kostas Loukopoulos
Production Fabrication: wonderMakr
Group Business Lead: Adam Ball
Group Account Director: Rob Dix
Account Director: David Greisman, Lindsay Magrane
Account Supervisor: Rachel Cloth
Account Manager: Bhumika Baweja
PR Agency: Zeno Group
Head Foodie: Missy Maher
EVP, Earned Media: Courtney Pischke
Vice President: Alysa Winkler
SAS: Bethany Roth
AS: Veronica Smith
Media Agency: Carat USA
Associate Director, Planning: Nicole Tarazona
Senior Manager, Planning: Micahya Byrd
Senior Associate, Planning: Elizabeth Schuler
Client: Kraft Heinz, Nina Patel, Megan Lang, Jacqueline Chao, Lizzy Goodman, Navjit Dhillon

Winning Entry: vimeo.com/993020875/256b417824