Sleep with Rain

PR/Influencer Campaign

2024

BBDO and Critical Mass, Los Angeles and Calgary
w: bbdo.com criticalmass.com

With small business confidence at record lows, we knew we couldn't run a typical B2B campaign. Instead, we launched a completely new business led by a group of people famous for being terrible at running one. Rainn, Jenna, Craig, Brian, Kate and Creed reunite in acclaimed short film Sleep With Rain.

Ad Agency: BBDO
EVP, Executive Creative Director: Ash Tavassoli, Rafa Gonzaga Arboleda Chief Creative Officer: Matt Miller
Chief Strategy Officer: Tim Millar
Group Creative Director: Carissa Levine, Jose Eslinger
Creative Director: Jordy Molloy, Chris Santaiti
Associate Creative Director: Jazz Cabau, Juan David
Executive Producer: Matt Marty, Ashlye Vaughan
Ad Agency: Critical Mass
Creative Director: Terry Lee
Associate Creative Director: Ben Benchitrit, Jaymie Senga
Senior Art Director: Arion Lapuz
Copy Lead: John Olson
Art Director: Alice Sladek, Felix Lundqvist
Designer: Mateo Hernandez
Executive Producer: Hannah Thompson
Senior Producer: Sylvia Brach, Tommy Costello
Producer: Marinna Breda
Media Agency: Hearts & Science
PR Agency: Ketchum
Production: Smuggler
Editorial: Work Editorial
VFX Company: Jane TV
Client: AT&T

Winning Entry: vimeo.com/956530709/49725ccec9