Skip to the Good Part

Directing for Video - Single

2025

Courage, Toronto, ON
w: courageinc.com

Big life events can overwhelm us, but it's the small hassles like waiting in line or rushing to cook dinner that wear us down. Leaning into our name, we encouraged Canadians to simply Skip it. Shoulda Skipped It starred Jon Hamm and showed relatable vignettes we've all wished to skip. From being stuck in traffic to an awkward pharmacy run, we highlighted all the things Skip delivers to help you skip the hassle, in a lighthearted and breakthrough way.

Founder, Chief Creative Officer: Dhaval Bhatt, Joel Holtby
Partner, President: Niki Sahni
Partner, Chief Strategy Officer: Tom Kenny
Executive Director of Strategy: Rami Dudin
Creative Director: Steve Ierullo
Art Director: Sammy Lo
Writer: Emma Lorenzi
Group Account Director: Saloni Wadehra
Account Supervisor: Emily Broad
Account Executive: Jordan McConnell
EP, Head of Production: Clair Galea
Senior Producer: Adriana Laborde, Andrew Tavares
Client: SKIP
VP, Marketing: Rachel MacAdam
Head of Creative, Brand & Content: Phil Sylver
Associate Director, Brand Promotions and Sponsorships: Bethany Skelton
VP, Communications and Gov't Relations: Melanie Fatouros-Richardson
Project Manager: Ada So
Production: O Positive, Someplace Nice
Director: David Shane
EP: Marc Grill, Estelle Weir, Ralph Laucella, Ken Licata
Head of Production: Devon Clark
Line Producer: Tanya Stephens
Director of Photography: Polly Morgan
Production Manager: Lauren Reese
Production Coordinator: Cristie Ayers
1st Assistant Director: Rick Lange
Gaffer: Christopher Culliton
Key Grip: Manny Duran
Production Designer: Tessa Posnansky
Locations Manager: Brent Gaffan
Script Supervisor: Tai Weinman
Sound Mixer: Hanna Collins
Wardrobe Stylist: Melissa DesRosiers
Key Makeup: Ashley Scott
Editorial: Arcade
EP: Crissy DeSimone
Producer: Wendy Umanzor, Laura Merrett
Editor: Geoff Hounsel
Assistant Editor: Fernando Raigoza
Colour and Online: Alter Ego
Colourist: Eric Whipp
Colour Assistant: Ben Otten
Lead VFX Artist: Darren Achim
VFX Artist: Saba Zahir
VFX Assistant: Veri Whitaker
Motion Designer: Geneva Hines
EP: Hilda Pereira
Audio: Eggplant Audio
Music Director: Adam Damelin, Jamie Pennock
Composer: Nick Grimshaw
Sound Designer: Benjamin Spiller
Engineer: Nathan Handy
EP: Nicola Treadgold
Media Partner: UM Canada