Skin+Dorsement

Social Streaming - Series

2025

Edelman, Toronto, ON

Athletes are covered in logos—on gear, covering their skin—so to tell men about its new, high-performance body wash, Dove Men+Care bypassed sportswear altogether, inking the first-ever sponsorship deal directly on an athlete’s skin.

Global Creative Partner, Chief Creative Officer, Canada: Anthony Chelvanathan
VP, Creative Director: Mike Lo Nam, Abeer Verma, Laura Kim
Senior Copywriter: Aisling Penco
CEO, Canada: Bianca Freedman
SVP, Head of Production & Creative Operations, Canada: Tamara Sulliman
Strategist: Melissa Boyd
VP, Strategy: Richard Scott
Account Director, Integrated Brand: Sagar Munot
VP, Integrated Brand: Caroline Libis
Account Executive, Brand: Maddie Watson
Account Manager, Corporate, Tech Communications: Sandhya Patel
Account Director, Creator Marketing: Rachel Shore
Account Manager, Creator Marketing: Jessica Romain
EVP, Client Strategy, Brand: Jennifer Meehan
VP, Creator Marketing: Jessica Lee
Client: Unilever
Brand Manager, Dove Skin Cleansing: Julia Boccadoro