Scanitary Paper

PSA/Charity Advertising - Single

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Colorectal cancer is the second deadliest cancer in the world – but it's also one of the most preventable. Scanitary Paper: toilet paper with a QR code that you can scan with a phone to book a stool test.

Ad Agency: LG2
Production House: Nova Film
Post-Production House: Nova Film, Studio Élément
Sound Production: Circonflex
Media Agency: Challenge Media
PR Agency: TACT
Chief Creative Officer: Luc Du Sault, Nicolas Baldovini, Josh Stein
Vice-President, Executive Creative Director: Nicolas Boisvert
Chief Strategy Officer: Sophie-Annick Vallée
Creative Director: ÉRic Chavagnac
Copywriter: Félix-Antoine Belleville
Art Director: Olivier Caron
Strategic Planning: François Giroux
Client Services: Isabelle Miville, Camille Sauvé
Project Management, Production: Julie Pichette
Agency Producer: Stéphanie Gagné, Claudine St-Pierre
Motion Designer: Daniel Martinez-Mendoza
Graphic Production: Olivia Lapierre-Fortin
Producer: Alexis Dubosc, Samuel Petitclerc, Emeline Georges, Andreanne Beliveau
Director: Nicolas Brassard Asselin
Director of Photography: Nicolas Brassard Asselin
Editor: Louis-Philippe Gagné
Colourist: Martin Vignon
Engineer: Dominic Cabana
Media Manager: Marilou Bédard, Shanie Bédard
PR Director: Jenna Dubé
PR Advisor: Mara Hannan-Desjardins, Claudia Ntihinyuka
Client: Fondation Digestive – Sarah-Line Beaulieu, François Letarte