Sans Émission

Social Streaming - Series

2024

VML Canada, Montreal, QC
w: vml.com/montreal

In Quebec, some channels still go off-air during the overnight period. Locals call this 'sans emission' which translates to 'no broadcast.' But it also means 'no gas emissions.' So, to advertise their new all-electric ID.4, Volkswagen transformed a popular TV channel's unused overnight airtime into a four-hour long comedy special starring famous Quebec comedian Pier-Luc Funk and a charging Volkswagen EV. The special was also cut down into episodes and made available for streaming on demand.

Ad Agency: VML Canada
Chief Creative Officer: Graham Lang
Executive Creative Director: Allen Kwong
Creative Director: Alexandre Béland, Alexis Caron-Côté, Mike Richardson
Senior Art Director: Jérôme Bajulaz
Copywriter: Johan Af Strom, Chloée Desjardins, Zachary Richman, Kyle Woods
Designer: Kyle Simpson
Translator/Proofreader: Julie Goulet
Producer: Alexandra Michaud
National Head of Production: Janice Bisson
Account Supervisor: Lidwine Assogba
Account Manager: Virginie Calderon
Strategy Director: Amy Delafontaine
Managing Director: Marie-Josée Bourque
Group Account Director: Luc Arbour
Group Strategy Director: Andrew Ahern
President/Chief Strategy Officer: Christine Maw
PR and Communications Lead: Aaron Nilsen
Media Agency: Touché!
VP, Strategy: Terry Horton
Associate Media Director: Emilie Bertrand
Project Manager: Vincent Guitard
Executive Producer: Daniel Libman
Production House: Freshman
Director: Louis-David Jutras
Director of Photography: Maxime Valsan
Audio House: Circonflex
Head of sound: Paul-Étienne Côté
Post-Production: MELS
Post Production Supervisor: France Poulin-Youde
Post-Production Company: Rooster Post Production
Assistant Editor: Lenka Gmitrová
Client: Volkswagen Canada
President, CEO: Pierre Boutin
Director, Marketing: Lynne Piette
Manager, Retail Marketing: Mark Dicks
Manager, Brand Marketing: Jennifer Klepadlo