Roses

Typography - Single

2025

Cossette, Montreal, QC
w: cossette.com

The Roses typeface is a custom font that embodies Montreal's first professional women's football team. Inspired by the iconic Farine Five Roses sign and the thorny stem of a rose, it blends elegance and strength. Its spiked, elongated forms evoke resilience. As a variable font, it shifts from refined to bold, reflecting the energy of the game. More than a font, it's a statement of ambition, anchoring the team's identity in Montreal's cultural and athletic DNA.

Agency: GRDN
Production House: Septième
Chief Creative Officer, Cossette Est: Anne-Claude Chénier
Executive Creative Director: Richard Bélanger
Art Director, Design: David Théroux, Lionel Michee
Graphic Designer: Nicolas Chamberland
Creative Director & Naming: Olivier Fortin
Copywriter: Olivier Fortin, Mélanie Delisle
Chief Strategy Officer, Cossette Est: Michel-Alex Lessard
Chief Strategy Officer: Judikaela Auffrédou
Strategy: Anne-Sophie Vachon
President, Quebec and Eastern Canada: Louis Duchesne
Senior Vice President and General Manager, Cossette Digital: Jean Hugo Filion
Vice President, Lead Business: Myriam Veilleux
Product: Miriam Bousquet
Digital Product: Marie-Michèle Coulombe, Alexandra Adénor, Gaïda Demotte, Jean-François Parent
Digital Creation: Sébastien Tremblay, Jonathan Pinard, Catherine Sabourin, Fannie Deschênes
Digital Strategy and Business Intelligence: Barbara Roque, Marina Sist, Eric Deslauriers, Aurélie Kuntz, Cédric Degallaix
Web Development: Stéphane Demotte
Strategic Design and Community Engagement: Sébastien Boulanger, Hugo Savoie, Daniel Ouellet, Anne-Marie Mercier, Angelo Destounis, Ketsia N’Kumbu
Consultant Creative Director: Jennifer Nagy Delli Fraine
Print Producer: Colette Dumay, Daniel Cartier
Typographic Production: Alexandre Saumier Demers
Content Production: Eva Martinez
Post-Production: Nasim Mousavi, Frédérique Marseille, Océanne Langlois
Editing: Thomas Bellefleur, Delphine Legault, Isaac Baulne
Online Editing: Loïc Dubeau
Motion Designer: Loïc Dubeau
Collaborator: Patrick Boivin, Amy Walsh, Nick De Santis, Junior Bombardier
Client: Roses de Montréal – Isabèle Chevalier, Jean-François Crevier, Annie Larouche, Nathalie Vachon