Possible Lives Here

Craft Other - Series

2025

Zulu Alpha Kilo, Toronto, ON
t: 416-777-9858
e: awards@zulualphakilo.com
w: zulualphakilo.com

President's Choice is Canada's largest private label brand. Yet many Canadians aren't aware that President's exists outside the kitchen and in many facets of everyday life. Our challenge: communicate PC is an entire ecosystem of brands. To tell that story we deconstructed the home into a serios of sets to represent the real-world environments of customers, culminating in a wide, unifying shot helping consumers visually connect all the ways PC works as an ecosystem to meet everyday needs.

Ad Agency: Zulu Alpha Kilo
Chief Creative Officer: Brian Murray, Jenny Glover
Chief Design Officer: Stephanie Yung
Creative Director: Jacob Gawrysiak, George Ault
Art Director: Jacob Gawrysiak, Tanios Nims
Writer: George Ault, Jay Bawar
Design Director: Dejan Djuric
Client: President's Choice, Loblaw – Mary MacIsaac, Lindsay Cook, Gemma Abela, Michelle Linker, Emily Robertson
Accounts: Jessica Hill, Lisa Walton-Rixon, Jaya Rizzi, Hayley Blackmore, Nicole Pagano
Chief Strategy Officer: Maxine Thomas
Group Strategy Director: Spencer MacEachern
Strategy Director: Meredith Ferguson
Media Agency: Loblaw Media
Media Team: Sabrina LaRosa, Cody Bullis
Senior Broadcast Agency Producer: Revital Grunberg
Production House: Spy Films
Director: Henry Scholfield
Line Producer: Ash Lockmun
Executive Producer: Marcus Trulli, Hilda Pereira
Director of Photography: Benjamin Todd
Post-Production House: Zulubot
Editor: Sam Bould, Laura McMillan, Max Lawlor
Post Producer: Katie Oliver
Director of Post Production: Sarah Dayus
VFX/Colour Grading: Alter Ego
Colourist: Wade Odlum
Colour Assistant: Daniel Saavedra
On Set VFX Supervisor: Darren Achim
VFX Lead Artist: David Whiteson
VFX Artist: Eric Perrella, Saba Zahir, Alex Boothby, Mike Morey
VFX Assistant: Nupur Desai
Sr. Motion Designer: Ian Flaig, Rob Fisher
Motion Designer: Luis Mejia
CG Super Supervisor: Leonardo Silva
CG Generalist: Benyee Xiong
Sr. CG Generalist: Jerry Corda-Stanley
Senior Post Producer: Andrew Tavares
Audio Post Facility: OSO Audio
Music House: OSO Audio
Creative Audio Director: Harry Knazan, Daenen Bramberger
Sound Designer: Leo Hicks
Engineer: Omid Geadizadeh
Audio Producer: Jane Heath
Music: Edward Sharpe, The Magnetic Zeros, Drew Jurecka, Rebekah Wolkstein, Kathleen Jakioka, Kevin Fox, Amahl Arulanandam
Music Licencing: Christine Leslie
Vocalist: Donovan Woods
Arrangement: Henry Mitton