Pickle Quest
Branded/Sponsored Content - Single
2025
McKinney Canada, Toronto, ON
e: hello@mckinney.com
w: mckinney.com
Fortnite players wear skins that reflect their interests, so when a pickle skin was released in the weeks leading up to our pickle menu launch, we knew we had found our audience. We became the first brand to turn an in-game character into our target audience, creating a quest for Fortnite players wearing this skin. Players found a 1:1 replica of a Popeyes restaurant with riddles on its walls. Influencers cracked the code, rewarding our pickle-skin wearing audience with real world menu items.
Chief Creative Officer: Omid Amidi, Lyle Yetman
Chief Strategy Officer: Jasmine Dadlani
Group Account Director: Ryan Gardiner
Associate Creative Director: Caleb McMullen, Hussein Rumaithi
Group Creative Director: Jennifer MacFarlane, Will Chambliss
Account Supervisor: Karah Smith
Account Director: Melanie Wallace
Account Manager: Caitlyn Burke
Senior Social Strategist: Kyane Kleisser
Executive Director, Strategy, Social Platforms: Jessica Kingman
Group Strategy Director: Paddy Mangunta
Project Supervisor: Izzy Piedmonte
Strategy Director: Macarena Marcos
Senior Strategist: Lexie Brown
Social Strategist: Arvanna Smart
Community Manager: Ufon Brown
Managing Director: Sylvain Tron
Executive Director, Production: Kara O'Halloran
Director of Production: Pierre Roache
Senior Producer: Delaney Collins, Bethany Novak
Editor: Warren Goodwin
Senior Content Creator: Perry Andre
Director, Influencer: Abbey Bako
Senior Influencer Marketing Manager: Jerry Kallarakkal
Technical Lead: John Reposa
Executive Producer: Maggie Baker
Director, Business Affairs: Laura Gearino
Senior Business Affairs Manager: Delores Martin
Chief Marketing Officer: Bart La Count
Vice President, Innovation, Activation, and Marketing: Tim Marr
Director, Innovation & Activation: Patricia Pieranti
Senior Manager, Social Media: Quentin McCorvey
Senior Manager, Innovation & Activation: Marie Chapiron
Senior Analyst, Innovation & Activation: Franck Daryl Nana Tangpi
Audio House: Grayson Music
Developer: GoodGamers
Client: Popeyes
Winning Entry: vimeo.com/user42180460/review/1104158580/e44d560f54