Pet-ition
Social - Series
2025
Publicis, Toronto, ON
w: publicis.ca
In an attempt to change Canada's failing animal welfare laws, pet rescue Mattie's Place created the Pet-ition: The first petition signed by pets. The campaign exploited a legal loophole in petition law, which does not specify that you must be human to sign and only requires a name, address, and unique signature. What began in parks, pet stores, and dog events across Canada, extended to Canada's Federal Parliament as 1000s of paw print signatures were presented to overwhelming support.
Chief Creative Officer: Vinicius Dalvi
Head of Art: Victor Yves
EVP, Managing Director: Bobby Malhotra, Serene Gaspar
Chief Strategy Officer: Mary Chambers
Creative Director: Sandra Baumander, Andre Bittar
Associate Creative Director and Copywriter: Peter Sreckovic
Associate Creative Director and Art Director: Devon Clarke
Account Supervisor: Rachel Dickey
VP Broadcast Production: Pam Portsmouth
Producer: Haley Piett
Print Producer: Lisa Reid
Content Creator: Gabriel Bortolotto
Group Strategy Director: Michael Ash
PR lead: Sophie Prefol
Director: Reid Marshall
Director of Photography: Cameron Marshall
Photographer: Alex Chan
Executive Producer: Terry Theofilactidis
Post-Production: Rebecca Burtnik, Madelyn Jones, Emily Skeffington
Editor: Ingrid Theiner, Jordyn Stern, Issac Winter, Scott Edwards
Motion Graphics Artist: Livia Apra, Naghmeh Jafari Firouzabadi
Director of Growth Operations: Pamela Albino
Web Agency: Nurun
Director of Experience Design: David Han
Associate Technology Director: Quang Lai
Frontend Developer: William Truong
Full Stack Developer: Vincent Lee
Spécialiste infrastructure & Cloud solution: Maxime Masson
Associate Director, Analytics & Research: Matt Johnston
Manager, Insights & SEO: Anila John
PR Agency: North Strategic, MSL Canada
President Account Services: Nadia Beale
Account Associate: Madeline Pelly
Account Director: Alexis Scott
Account Executive: Shraddha Jaiswal
Founder and Executive Director: Denise Angus
Client: Mattie's Place
Winning Entry: vimeo.com/1137705122/1e93139093?share=copy&fl=sv&fe=ci