Nonna Supper Club

Brand Activation Campaign

2025

Publicis, Toronto, ON
w: publicis.ca

Birra Moretti revived the lost tradition of Sunday family dinners with the Nonna Supper Club. Real Italian grandmothers hosted intimate meals in Toronto and Montreal, sharing recipes, stories, and heritage. The experience expanded nationwide through a digital cookbook, HelloFresh partnership, influencers, and social, reminding Canadians that food and Birra Moretti are best enjoyed together.

Chief Creative Officer: Vinicius Dalvi
Head of Art: Victor Yves
Chief Strategy Officer: Mary Chambers
EVP, Managing Director: Bobby Malhotra, Serene Gaspar
Junior Art Director: Riley Dawdy
Junior Copywriter: Nick Crawford
Group Strategy Director: Erin Brittain
Senior Strategist: Laith Goldie
Group Account Director: Sara Myers, Dylan Montcalm
Account Director: Aniesha Farrington, Sabeeca Ali
Account Supervisor: Michelle Krawczyk, Gabriel Bekhit
SVP, Managing Director: Chris Desjardins
VP Commercial Content & EP Publicis Studios : Terry Theofilactidis
Photographer: Cameron Marshall, Alex Chan
DIT/Support: Ibnul Sarker
VP Print Production: Cherie Rudy
Print Production Manager: Heather Galizia
Senior Retoucher: Ian Pool
Graphic Artist: Jason Rooney
PR Agency: North Strategic
Senior Account Director: Chris Dionne
Account Manager: Christina Mangiola
Account Executive: Dilane Potvin, Kim Tran
Media Agency: Publicis Connect
Media Planning Manager: Maddie Matson
Media Planner: Justin Gonzales
Assistant Media Planner: Taylor Kim
Social Director: Cameron Chapin
Social Associate Director: Henna Dhawan
Social Specialist: Shamir Hutcheson
Client: Heineken

Winning Entry: vimeo.com/1116037813/9bf9c22233?share=copy