NeoCon 2024 - Brand Environment

Art Direction for Static Ads

2025

LG2, Quebec/Montreal/Toronto
w: lg2.com

Keilhauer needed to launch four new chairs at NeoCon, a major interior design show in Chicago with over 75,000 visitors and 400+ exhibitors. To stand out, we created a spatial design system inspired by the chairs' unique shapes. These forms became graphic building blocks for advertisements, wall murals, brochures and swag, resulting in a high-impact platform that helped celebrate the product and capture people's attention.

VP, Executive Creative Director, Design: Ryan Crouchman
Designer: Jessica Brasil
Copywriter: Rana Chatterjee
Architecture Team: Olivier Paré, Joanie Couillard, Hélène Fortin
Motion Designer: Pablo Rausell, Murilo Maciel
Mac Artist: Carren Sauder, Briar Koski
Group Account Director: Antoine Levasseur
Client Services: Erika Ymana, Liz Maxwell-Turanski
Project Management, Production: Jen Shapiro, Tracy Haapamaki
Agency Production: Tara Greguric
Photographer: Peter Andrew Lusztyk, Lisa Petrole, Michael Graydon, Nikole Herriott
Chief Creative Officer: Josh Stein, Nicolas Baldovini, Luc Du Sault
Chief Strategy Officer: Sophie-Annick Vallée
Client: Keilhauer
Production Company: Andora Graphics Inc., Goguen.Turcot, Patten Design Group