Mayoscapes

Art Direction for Static Ads

2024

Ogilvy Canada, Toronto, ON
w: ogilvy.com

Everyone dreams of a white Christmas. And Christmas is a foodie's dream. So, to celebrate the most wonderful mayo at the most wonderful time of the year, we created Mayoscapes: an OOH and digital campaign that at first glance shows beautiful winter landscapes – and on second glance, shows how Hellmann's can make Christmas even more delicious. Because despite the weather forecast, anyone can make it a white Christmas.

Chief Creative Officer: Francesco Grandi
Group Creative Director: Dylan Soopramania
Associate Creative Director: Ian Dunlop
Copywriter: Phil Gull
Art Director: Pedro Minari, Helen Giles, Audrey Laliberte
Digital Artist: Bruno
Client: Hellmann's