Look for the Leaf

Entire Advertising Campaign

2025

No Fixed Address, Toronto, ON
e: awards@nofixedaddressinc.com

As U.S. tariffs sparked tension, a wave of Canadian patriotism surged. While most brands used the moment to remind shoppers that they weren't American, Maple Leaf Foods focused on what makes us truly Canadian - our sense of unity. Introducing: Look for the Leaf - a rally call for the entire country. Instead of shining the spotlight on themselves, Maple Leaf Foods used their own paid media to feature other brands, even competitors, with the iconic Made in Canada maple leaf on their packaging.

Ad Agency: No Fixed Address
Chief Creative Officer: Alexis Bronstorph, Kelsey Horne
Executive Creative Director: Jamie Marcovitch
Junior Copywriter: Dawson Courson
Junior Art Director: Logan Novak
Photographer: Ethan Andrews, Jared Mason
Designer: Valentina Gutierrez, Meriç Karabulut
Group Account Director: Shawne Elnicki
Account Supervisor: Logan Thomlinson, Sofia Liang
VP, Production: Cherie O’Connor
Producer: Nina Buis
VP, Strategy: Brittany Dow, Thomas Wilkins
Strategist: Alexander Strong, Nicole Mason
Senior Production Artist: Gavin Gillespie
Studio Producer: Sheila Jacklin
VP, Creative Technology: Darrin Patey
Project Director: Ashley Whitaker
Project Manager: Sydney Bokser
Director of New Business: Gail Concepcion
Media: FUSE Media b>VP Managing Director, Media/Partner: Luke Moore
Group Media Director: Rita Steinberg
Media Account Director: Bethaney Herbert
Media Coordinator: Chris Lebert
Client: Maple Leaf Foods
VP, Brand and Marketing: D’Arcy Finley
Brand Manager: Heather Murphy