Look for the Leaf

Out-of-Home - Series

2025

No Fixed Address, Toronto, ON
e: awards@nofixedaddressinc.com

Introducing: Look for the Leaf, not just another buy Canadian campaign, but a rally call for the entire country. Instead of shining the spotlight on themselves, Maple Leaf Foods used their paid media to feature other brands, even competitors, with the iconic maple leaf on their packaging. By partnering with dozens of brands and placing them on some of the country's biggest billboards we increased sales of all Canadian-made products and proved that we only win if we all stand together.

Ad Agency: No Fixed Address
Chief Creative Officer: Alexis Bronstorph, Kelsey Horne
Executive Creative Director: Jamie Marcovitch
Junior Copywriter: Dawson Courson
Junior Art Director: Logan Novak
Photographer: Ethan Andrews, Jared Mason
Designer: Valentina Gutierrez, Meriç Karabulut
Group Account Director: Shawne Elnicki
Account Supervisor: Logan Thomlinson, Sofia Liang
VP, Production: Cherie O’Connor
Producer: Nina Buis
VP, Strategy: Brittany Dow, Thomas Wilkins
Strategist: Alexander Strong, Nicole Mason
Senior Production Artist: Gavin Gillespie
Studio Producer: Sheila Jacklin
VP, Creative Technology: Darrin Patey
Project Director: Ashley Whitaker
Project Manager: Sydney Bokser
Director of New Business: Gail Concepcion
Media: FUSE Media b>VP Managing Director, Media/Partner: Luke Moore
Group Media Director: Rita Steinberg
Media Account Director: Bethaney Herbert
Media Coordinator: Chris Lebert
Client: Maple Leaf Foods
VP, Brand and Marketing: D’Arcy Finley
Brand Manager: Heather Murphy