KFChicanes

Image - Series

2025

Courage, Toronto, ON
w: courageinc.com

F1 is the world's fastest-growing sport, with brands plastering logos everywhere. Instead of adding ours, KFC found a deeper connection hiding in plain sight—on every circuit and every bucket: the red-and-white chicane. Shot with a high-speed camera, we hijacked one of North America's biggest races: the Canada Grand Prix. Turning KFC buckets into unmissable ads modelled after the track's most iconic chicanes. Now, when you see a chicane, you might just think chicken.

Founder, Chief Creative Officer: Dhaval Bhatt, Joel Holtby
Partner, President: Niki Sahni
Partner, Chief Strategy Officer: Tom Kenny
Partner, EP: Clair Galea
Partner, Executive Creative Director (MTL): Marilou Aubin, Maxime Sauté
Partner, Head of Strategy (MTL): Rafik Belmesk
Executive Creative Director: Chris Booth, Joey Serlin
Creative Director: Steve Ierullo, Hemal Dhanjee
Group Account Director: Alex Karayannides
Account Supervisor: Nick Lepp
Senior Integrated Producer: Raquel Mullen
Senior Production Designer/Retoucher: Jeanette Downes
Senior Producer: Adriana Laborde
Production Coordinator: Parker Wales
Strategist: Shradha Chauhan
Client: KFC Canada
Chief Marketing Officer: Katherine Bond-Debicki
Director, Marketing: Azim Akhtar
Senior Marketing Manager: Jordan Sequeira
Marketing Coordinator: Emilie Power
Photography: Raina + Wilson, Fuze Reps
Photographer: Raina Kim, Wilson Barry
Artist Rep and EP: Nicole Gomez
Assistant: Jason Simmons
BTS Shooter: Jodianne Beckford
Editorial: Daydream
Senior Editor: Red Barbaza
Motion Graphics Artist: Geoffrey Scott, Alex Avram
Conform Artist: Ohji Inoue
EP: Ainslie Thomas
Audio: Vapor Music
Executive Producer: Kailee Nowosad
Engineer: Dave Worthen
Sound Designer: Kevin Chamberlain