KFC vs. AI

Promotional Collateral - Series

2025

Courage, Toronto, ON
w: courageinc.com

With its iconic Original Recipe, 11 herbs and spices, and famous Colonel, KFC has always been THE fried chicken brand. But now, more and more people are turning to online recipes claiming to be better. To change that, we needed to prove - once and for all - nothing beats the original. Analyzing millions of fried chicken recipes, we created the ultimate AI recipe. We then pitted it against KFC's 88-year old Original Recipe.

Founder, Chief Creative Officer: Dhaval Bhatt, Joel Holtby
Partner, President: Niki Sahni
Partner, Chief Strategy Officer: Tom Kenny
Partner, EP: Clair Galea
Strategy Director: Derek Mollenhauer
Senior Strategist: Lyndsey Westfall
Associate Creative Director: Matt Miller, Tommy Yong
Writer: Matt Miller, Kushal Lalvani
Art Director: Tommy Yong
Creative Director: Steve Ierullo, Hemal Dhanjee
Group Account Director: Alex Karayannides
Account Director: Kyron Sobers, Katie Mills
Account Supervisor: Nick Lepp
Account Executive: Zoe Fetsis
Producer: Dan Rankin, Sam Omand, Laura Merrett
Senior Integrated Producer: Raquel Mullen
Senior Production Designer: Jeannette Downes
Talent and Traffic Manager: Christine Baggs
Director, PR: Natalia Banoub
PR Coordinator: Alexandra Smith
Client: KFC Canada
Chief Marketing Officer: Katherine Bond-Debicki
Director, Marketing: Azim Akhtar
Senior Manager, Media & Regional Marketing: Lauren Pottie
Marketing Manager, Brand & Partnerships: Jordan Sequeira
Associate Marketing Manager: Ohla Safonik
Production: Nimble Content
Director: John Cullen
EP: Andrew Lynch
Line Producer: Kyle Welton
Production Manager: Don Lucey
Director of Photography: Kris Belchevski
1st AC: Jurek Oosterfelt
2nd AC: Stephan Maia
Offline and Online Editorial: Courage
Offline Editor & Online Artist: Adrian Ryan
Offline Editor: Marcus Barrie
Post Production Coordinator: Parker Wales
Colour: Alter Ego
EP: Hilda Pereira
Colourist: Lily Henry
Colour Assistant: Sabrina Salerno
Audio: Eggplant Audio
EP: Nicola Treadgold
Audio Director: Adam Damelin
Sound Design: Nathan Handy, Peter Pacey
Engineer & Mix: Nathan Handy
AI Technologist: Hussaina Wardhawala
PR Agency: Narrative
Managing Director: Cathy Mitchell
Executive Creative Director: Debbie Chan
VP: Lauren Baswick
Senior Account Manager: Holly Wilks
Media Partner: UM Canada